Most business people are aware of the positive impact promotional items have on the public, often looking to include them in their marketing mix. Like any advertising tool, they most be used properly to produce tangible results. Here are 3 common mistakes that deter from their effectiveness.
Selecting based on the cheapest price
“Get me the cheapest of it’s kind, it’s just to give out for free” I hear quite often. This criteria will turn a powerful tool into a potential risk of getting your business perceived as not quality oriented. The last thing you want is to spend money on an item that malfunctions at the first attempt to be used, or your logo and message fading or coming off in time. Not a good idea. Even though you provide excellent services and products, a faulty free gift will deter your image in a big way.
Not including contact information
Frequently business people want to display the logo prominently,taking most of the imprint area of the selected item. Generally speaking, besides your logo, printing your phone number and website is a must, adding a call to action is also recommended.
Distributing without a plan
Consider how will this item become an instrument to new sales. Handing the product exclusively to your target audience, with an intention, is key. Your intention can be to keep your name top of mind for when they need your service or to as for referrals, for instance.
Chances are you have a lot on your plate and planning a promotion tends to fall through the cracks. Working with a professional will free up your time to concentrate on your business, will geting you higher results and save you money.
Have questions about your next promotion? Give us a call, 954-636-1685 or send us an email. We are here to help.
